FOR IMMEDIATE RELEASE

CONTACT: Kurt Gallagher
(202) 367-1120
e-mail kurt at petfoodinstitute.org

Consumer Confidence in Pet Food Remains Strong in Opinion Surveys Conducted by PFI

Washington, May 29, 2007 – Seventy-three percent of consumers say they are “confident or very confident” in the safety of their pet food according to three rounds of public opinion surveys conducted by the Pet Food Institute. PFI, which represents the makers of 98 percent of the pet food sold in the United States, today announced the results of three public opinion surveys conducted since April 4. Results also show that nearly an identical percentage say they are staying with their preferred brand of pet food.

“Continued, strong confidence in pet food products is a testament to the fact that Americans’ cats and dogs are living longer, healthier lives due in large part to the carefully formulated, safe and nutritious pet foods on the market,” said Duane Ekedahl, president of the Pet Food Institute.

Results reflect surveys conducted April 4, April 24 and May 18-21. In all three surveys PFI asked participants the following questions:

• In general, how confident are you that the pet food you purchase is safe to feed to your pet?
• As a result of the recent pet food recalls in the news, are you more or less likely to continue purchasing your primary brand of pet food in the future?

The first two surveys were commissioned by PFI and had a margin of error of +/- 3%. The third survey was part of an omnibus poll and has a margin of error of +/- 4.5%.

Since 1957, the Pet Food Institute has been the voice of U.S. pet food manufacturers. PFI is the industry's public education and media relations resource, representative before the U.S. Congress and state and federal agencies, organizer of seminars and educational programs, and liaison with other organizations. PFI represents the manufacturers of 98 percent of all dog and cat food produced in the United States.

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